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Store Brands & Private Label Contact Lenses

What are 'store brand' contacts? 'Store brand' contact lenses, commonly referred to as Private Label brands, are products manufactured by major lens manufacturers, such as CooperVision, and packaged under the resellers' own branding. What the customer receives, as an example, are Biofinity contacts. To be clear, what's advertised as something else, say 'Private Label Monthly Contact Lenses' are not only similar to the manufacturer's contacts, they are in fact 100% the same as the manufacturer's contacts. Resellers like Costco, Walmart and others, do not manufacture their own lenses, which is a multi-million dollar endeavor. They do however have them packaged and branded under their own name. The idea is to lock you, the customer, into purchasing contact lenses you can only get from the retailer, by prescribing the 'exclusive' store brand. The exclusivity does nothing for you, only benefits the seller.

How to save when buying store brand contactsThe intent of these rebranded contacts is to encourage brand loyalty and repeat business (sometimes at inflated prices), and it's a perfectly legal practice. The Fairness to Contact Lens Consumers Act (FCLCA) is a federal law that, amongst other consumer protections, mandates that private label prescriptions also indicate the original manufacturer's brand name, allowing consumers the freedom to choose where they purchase their contact lenses. Lens.com recognizes these schemes and informs customers of them. It then offers better value by delivering to consumers the same underlying product, sourced directly from manufacturers and without the extra branding costs, at significant savings. Below is a list of the most popular 'store brands', their equivalent products, and the savings we offer over the reseller.

All Store Brands Contact Lenses

About Store Brands Contacts

When shopping for contact lenses, consumers want to be assured that they’re getting a high quality product. While many contact lens manufacturers boast about the high quality of their lenses, people tend to rely on the familiar brand names that they know are popular. Popularity is often a useful signal to consumers about the level of quality that they can expect. Familiarity with a brand is often related to higher consumer confidence.

It may come as a surprise to some people that many popular brands of contact lenses are sold under different names. The reason for this is that many retailers purchase contact lenses from a manufacturer in bulk and then put their own private label on them for marketing reasons. For example, the popular Biomedics brand of contact lenses, originally developed by Ocular Sciences before being acquired by CooperVision, is known by many other names. Aqualens, Aquatech, Sofmed, Softech, Omniflex, Ultraflex, and Versaflex are just a few of the many different names that Biomedics contact lenses are marketed under—in fact, Biomedics contact lenses are sold under 25 different store brand names.

What this means for consumers is that what may have seemed like an off-brand and potentially low quality contact lens is actually the same high quality lens they may already be familiar with. Another example of this is Aquaclear. Aquaclear contact lenses are identical to Biofinity brand contact lenses which are also manufactured by CooperVision. The most important thing to remember about store brand contact lenses is that they’re the same high quality lenses sold by the manufacturers. In some cases, purchasing the store brand contact lenses may save you money without sacrificing the quality you deserve. It’s important to discuss which brands of contacts are right for you with your eye care professional before making any contact lens purchasing decisions.

Since 1995, Lens.com has been proud to offer high quality contact lenses at discount prices. Choose from a variety of different store brand contact lenses from Lens.com and enjoy hassle-free returns, quick shipping, and a 100% money-back satisfaction guarantee.

Store Brands Contact Lens Reviews

Rating: 9.8/10 - 272 reviews
Needed some new contacts and with the manufacturer's rebate these were cheaper than similar offered by my eye doctor, so I went with Lens.com again. Its all good.
Quick service
These contacts are so light to wearing and you spend your day very comfortable.
Always satisfied with the service and quality of product.
Good service and fast shipping.
Everyday before work I put on my Mediflex 38's. It's been two years now and I think I've found a good fit for me
Optiform 55 are the best fitting contacts I have ever used. My eyes move a lot, and other contacts would be very uncomfortable. I am very happy with the brand.
I really have taken a liking to theses new Polysoft 38 contacts that I just bought.
What a fantastic pair of contact lenses. The Polysoft 55 is the only contact lenses I have EVER worn. My eye doctor told me that I should take them out every night but being the lazy person I am, I decided to tempt fate and leave them in until they started to bother me. After MONTHS without taking them out, they started to get bothersome. I am sti...
Proflex 38 contact lenses give me a good two weeks of wear - but don't forget to clean them at night
Great product, the shipping was fast.
The products and price is fine.
Very comfortable and amazing price!
The website was easy to use and had great prices. They communicated with me and kept me updated throughout the entire shipping and delivery process.
Great customer service with Lens.com, shipping was quick and the contacts were as ordered.
Awesome contacts, highly recommended.

Ultraflex 55

1-2 Week Disposable

Very easy and efficient!
I was happy with the ease of the website and pleased with the fast service and email follow-up to check my satisfaction.
Quality and reliability comes at a cost..... or does it? I've used many types of contact lenses for over 20 years but have always returned to Bioflex 55 Premier Contact Lenses. They have are durable and perform well in everyday situations. They simply do what you need and have a consistent quality I can trust.
I can see well out of my lenses. Good job for quality and fast shipping services!
Good! These contacts are worth buying.
Lenses are fine. Thank you for quality products.
They are very easy to put in and they sit very comfortably in my eyes!
Enjoyed using these lenses, very comfortable.
Great product!
No issues with dryness which had been an issue with other contacts.
I recommend to other.
I have been wearing these contacts for a few years. They work well for me.
The contact lens are comfortable.
Great service and price. Much cheaper than their competitors.
The Softview 1 Day contact lenses make my life easy. These contact lenses are very hassle-free. I just put my contact lenses in and forget about them for the rest of the day. They are very comfortable so I can barely feel them in my eyes. Best of all I don't have any more eye allergies like I did with weekly disposables. Dailies are the easies...
There's contacts are the best. Fast delivery and good service.
Like being able to just throw my contacts away at the end of the day without having to disinfect and store them.
Everything timely and accurate.
Amazing assistance, smooth transaction with Lens.
There's nothing that I just like about this product very easy to use I would recommend to any person
They are really comfortable to wear & super easy to take out!
These lenses were prescribed by my optometrist. They are great!
Worth every penny to buy. Thanks!
Have used this lens for months, never a problem with any lens.
Great customer service. Can't wait to receive the product.
The prices are the best.
My daughter she’s very happy and love it
This is the third year I’m ordering from lens.com and this is for my daughter she’s very happy with it buying supplies for one year is very convenient and customer service is excellent. I was trying to give them five stars somehow it’s not working
They work for me
Very comfortable, I can hardly feel them on
Love them, amazing lenses with quality.
Very easy to order. Good price point.
The contacts are great
These contacts are very comfortable, vision is good, and fit is really good!
Very easy to use except as a senior with arthritic hands often difficult to separate lenses for daily use. At times I have had lenses dry out because of my incorrect separation.
The comfort to use it and the quality of the product.
Best price on market n fast shipping
Product is great and lens.com is consistent in taking care of order..however, this time, between placing order and receiving the lens took a longer than usual time….sad about that. Because I really needed them.
Amazing comfort from these lenses.
This is a company that looks out for there customers. They stand by their products, which you don't find that these days. Their employees make your experience with them so easy. I wish more companies worked like they do.
Been using these lenses for many, many years. Love them most days!
Order my lens and in less than a week they were delivered!! Awesome prices and shipping.
Great site. Had lenses shipped to Australia at an affordable price.
I have worn these for years! I’m almost 69 and have to do a lot of night driving.
They dry my eyes out
Came quick and process was easy
I love my new contacts.
Always order my lens from Lens.com Awesome Company. Happy customer!
I can see the pokemon I've been trying to catch.
Great contacts. Feel very comfortable when wearing. Very clear vision up close and far.
Excellent service. Responsive, went after expired prescription and got it! Reliable and fast.
I like these lenses because they are comfortable
Great price and customer service. I received my contacts just in time.
Work well
Lenses are fine. How do I get the promised refund.
Good value for the money.
Love these contacts. . They came quicker than I thought and what's better than that
I’m happy with the quality and comfort of the lenses as well as the ease and speed of ordering.
See well with the lens
great value especially with the 100 rebate
Awesome price and fit perfect. Thanks again
The lenses are good, the price is right. The problem is that the disposable containers have a lip on the edge which makes it hard to get the lens out smoothly and they sometimes tear. I have used other disposables and not run into this problem.
Good quality! Will continue ordering here from now on.
Convenient and love the products
They’re comfortable. I can see.
Very good fit that doesn't slide around when I wear them. Finally found a contact that doesn't bother me at the end of the day.
Love the price and fast verification and delivery.
This was the cheapest that I could find for my contacts. Fairly easy to deal with on the order & confirming the prescription. Got the contacts within a week.
Lens are fine. Its the length of receiving a credit that is an issue..its going on 2 weeks and still no word on a credit.
You guys are trustworthy. You make it so much easier for me to receive contacts cause of busy days, I love it! Thank you very much and I'll be ordering new ones soon! Thanks again!
I can always depend on lens.com when it comes to ordering my contacts and they always arrive fast.
I love my new contacts that are affordable and with fast shipping time.
They are very comfortable!
My lenses arrived quickly, sooner than scheduled.
I love how they breathe and are super comfortable. I can see very clear. I would not ever switch the brand.
I like the product and ordering is easy.
Easy and professional website and the rebate is a wonderful plus in saving money for your contacts in this out of control money world!
Good customer service! Will come back here
Very good! These contacts are worth buying and the quality is amazing. Good job!
Very comfortable
I’ve tried several kinds of contacts and these are the only ones that feel absolutely perfect. I can wear them all day long with no issues. They are extremely comfortable! They’re the only kind I will use!
Great service!
Thank you for making it seamless and speedy for me to make a last-minute order for new contacts.
like how they’re comfortable and great quality.
My vision is super clear, they matched my prescription perfectly. Super comfortable, all day wear!
This product came in looking perfect. These contacts are comfortable and this is the only website I can find them for a decent price.
All good, these contacts are my go-to. Looking forward to reorder again.
Very comfortable to wear.