RX $50

Store Brands & Private Label Contact Lenses

What are 'store brand' contacts? 'Store brand' contact lenses, commonly referred to as Private Label brands, are products manufactured by major lens manufacturers, such as CooperVision, and packaged under the resellers' own branding. What the customer receives, as an example, are Biofinity contacts. To be clear, what's advertised as something else, say 'Private Label Monthly Contact Lenses' are not only similar to the manufacturer's contacts, they are in fact 100% the same as the manufacturer's contacts. Resellers like Costco, Walmart and others, do not manufacture their own lenses, which is a multi-million dollar endeavor. They do however have them packaged and branded under their own name. The idea is to lock you, the customer, into purchasing contact lenses you can only get from the retailer, by prescribing the 'exclusive' store brand. The exclusivity does nothing for you, only benefits the seller.

How to save when buying store brand contactsThe intent of these rebranded contacts is to encourage brand loyalty and repeat business (sometimes at inflated prices), and it's a perfectly legal practice. The Fairness to Contact Lens Consumers Act (FCLCA) is a federal law that, amongst other consumer protections, mandates that private label prescriptions also indicate the original manufacturer's brand name, allowing consumers the freedom to choose where they purchase their contact lenses. Lens.com recognizes these schemes and informs customers of them. It then offers better value by delivering to consumers the same underlying product, sourced directly from manufacturers and without the extra branding costs, at significant savings. Below is a list of the most popular 'store brands', their equivalent products, and the savings we offer over the reseller.

Most Popular Store Brands Contact Lenses
All Store Brands Contact Lenses
Store Brands Contact Lenses With Rebates

About Store Brands Contacts

When shopping for contact lenses, consumers want to be assured that they’re getting a high quality product. While many contact lens manufacturers boast about the high quality of their lenses, people tend to rely on the familiar brand names that they know are popular. Popularity is often a useful signal to consumers about the level of quality that they can expect. Familiarity with a brand is often related to higher consumer confidence.

It may come as a surprise to some people that many popular brands of contact lenses are sold under different names. The reason for this is that many retailers purchase contact lenses from a manufacturer in bulk and then put their own private label on them for marketing reasons. For example, the popular Biomedics brand of contact lenses, originally developed by Ocular Sciences before being acquired by CooperVision, is known by many other names. Aqualens, Aquatech, Sofmed, Softech, Omniflex, Ultraflex, and Versaflex are just a few of the many different names that Biomedics contact lenses are marketed under—in fact, Biomedics contact lenses are sold under 25 different store brand names.

What this means for consumers is that what may have seemed like an off-brand and potentially low quality contact lens is actually the same high quality lens they may already be familiar with. Another example of this is Aquaclear. Aquaclear contact lenses are identical to Biofinity brand contact lenses which are also manufactured by CooperVision. The most important thing to remember about store brand contact lenses is that they’re the same high quality lenses sold by the manufacturers. In some cases, purchasing the store brand contact lenses may save you money without sacrificing the quality you deserve. It’s important to discuss which brands of contacts are right for you with your eye care professional before making any contact lens purchasing decisions.

Since 1995, Lens.com has been proud to offer high quality contact lenses at discount prices. Choose from a variety of different store brand contact lenses from Lens.com and enjoy hassle-free returns, quick shipping, and a 100% money-back satisfaction guarantee.

Store Brands Contact Lens Reviews

Rating: 9.8/10 - 61 reviews
I can't believe how long I went without using aqualens 38 contacts! I switched from Oasys and have been please. The only downside is that I can tell I'm wearing them towards the end of the day, but maybe that's typical. Other than that, I love these contacts.
I really can't say enough about aquatech 38 contacts. I started using them a couple years ago, and they certainly are the best contacts I have ever worn.
I like them because they stay clear and fresh all day long, for two weeks.
Always satisfied with the service and quality of product.
Good service and fast shipping.
Everyday before work I put on my Mediflex 38's. It's been two years now and I think I've found a good fit for me
Optiform 55 are the best fitting contacts I have ever used. My eyes move a lot, and other contacts would be very uncomfortable. I am very happy with the brand.
I really have taken a liking to theses new Polysoft 38 contacts that I just bought.
What a fantastic pair of contact lenses. The Polysoft 55 is the only contact lenses I have EVER worn. My eye doctor told me that I should take them out every night but being the lazy person I am, I decided to tempt fate and leave them in until they started to bother me. After MONTHS without taking them out, they started to get bothersome. I am sti...
Proflex 38 contact lenses give me a good two weeks of wear - but don't forget to clean them at night
I have been wearing Sofmed 55 lenses for 15 years and I'm very satisfied.
My eyes are never irritated with Ultraflex 38 contacts. This is a great deal for a great product.
Quality and reliability comes at a cost..... or does it? I've used many types of contact lenses for over 20 years but have always returned to Bioflex 55 Premier Contact Lenses. They have are durable and perform well in everyday situations. They simply do what you need and have a consistent quality I can trust.
All day comfort at a reasonable price. Prefer the Premier, which is an aspheric design with greater vision clarity, than the regular Ultraflex 55 non aspheric.

Prosite XC (Same as Biomedics XC)

1-2 Week Disposable

Great product!
The Softview 1 Day contact lenses make my life easy. These contact lenses are very hassle-free. I just put my contact lenses in and forget about them for the rest of the day. They are very comfortable so I can barely feel them in my eyes. Best of all I don't have any more eye allergies like I did with weekly disposables. Dailies are the easies...
Everything timely and accurate.
There's nothing that I just like about this product very easy to use I would recommend to any person
The quick delivery
I bought the Biomedics Toric lenses last week and I am already noticing a big difference in my vision. I had some blurring before but with these I see much more clearly.
These contacts are great! Sofmed Breathables Toric have a special way of getting oxygen to your eye so that your eyes feel comfortable and healthy all day long. I noticed I can wear my contacts for longer now with less irritation.

Avaira Vitality Toric

Toric Lenses

I've been using these for years. Consistent quality product and reliable, prompt delivery at reasonable price