Store Brands & Private Label Contact Lenses

These are high-quality lenses made by major manufacturers but packaged under a store's specific name. They give you the same great vision and comfort at a lower cost.

Yes. Store brand lenses are the same product as their manufacturer equivalent, made in the same facilities to the same specifications. The lens material, water content, base curve, diameter, and optical design are identical. Retailers rebrand these lenses to create the appearance of exclusivity and encourage repeat purchasing through their own channels. There is no optical or performance difference between a store brand lens and the manufacturer version it is based on.

Retailers use private label branding to lock customers into purchasing through their store. When a prescription lists a store brand name instead of the manufacturer's name, many wearers assume the lens can only be bought from that retailer. That is the intent. The practice is legal, but it works against the consumer by limiting where they can shop and, in many cases, inflating the price. Lens.com identifies these store brand equivalents and connects customers with the same underlying product at a lower cost.

The Fairness to Contact Lens Consumers Act (FCLCA), signed into law in 2003 and enforced by the FTC, gives consumers the right to shop for contact lenses wherever they choose. Under the law, eye care providers must release a copy of the contact lens prescription to the patient at the end of a fitting, without requiring the patient to purchase lenses from the prescriber.

Private label prescriptions must also indicate the original manufacturer's brand name, so consumers can identify the equivalent product and order from any authorized seller. Lens.com verifies prescriptions directly with the prescribing doctor, so customers do not need to provide a copy themselves.

The first step is identifying the manufacturer equivalent of a store brand lens. Once the underlying product is known, wearers can compare prices across authorized sellers and order directly without being tied to a single retailer. Lens.com lists the most common store brand lenses alongside their manufacturer equivalents and offers the same product at a lower price.

• Check the prescription for the original manufacturer name listed alongside the store brand
• Cross-reference the store brand with the manufacturer equivalent before ordering
• Order from Lens.com to get the same lens sourced directly from the manufacturer